Senior Business Intelligence Analyst
- Architected automated ETL pipelines in GoogleSQL (Plx) integrating YouTube, Sprinklr, and Bitly data into standardized, cross-platform datasets for analytics and modeling.
- Implemented automated data validation and anomaly detection checks that identified schema issues early, improving downstream reporting accuracy.
- Built curated data tables enabling AI-assisted sentiment analysis for content and campaign insights.
- Engineered scalable Plx data pipelines and workflows that converted raw cross-platform metrics into reusable data layers, reducing ad-hoc reporting requests.
- Analyzed high-volume campaign and content performance data, incorporating AI-assisted insights to inform optimization strategy and improve campaign outcomes.
- Supported executive quarterly and annual reviews through KPI analysis, dashboards, and insights.